Paddy Power have just announced its “In-Play” real money sports betting app on Facebook. They play to launch the Beta within the next few weeks.
Paddy Power first to trial real money sports betting on Facebook
Some might say it’s quite a big move for Paddy Power to take betting and social media one step closer trialing this real money facebook app. We’re not too suprised that Paddy Power are the first to try this as they are arguably leading the race in Social Media engangement with customers.
A More Social Betting Experience
This could be the start of major social integration for the gambling sector and could bring along a lot more real money betting apps to facebook. Making this type of facebook app available could mean a whole shift in how people place there bets online and how much of this information is shared between friends.
More About The Facebook Betting App
Paddy Power In-Play has been developed in house by the PP team and it’s going to be running a beta for desktop customers in the UK. This comes after the United kingdom was chosen as Facebook’s initial launch market for real money gambling. The main goal of the app is to enable users to place bets on the same wide variety of sports straight from Facebook, while allowing users to engage with each other if they choose to.
The Managing Director of Paddy Power Online, Peter O’Donovan on talking about the new app said: “The launch of the first real money sports betting product on Facebook is testament to Paddy Power’s e-commerce and technology capabilities, as well as our international industry leadership position in social media. We are pleased to partner with Facebook on this pioneering work.”
Although other real money betting apps have been available on facebook over the past year, these have been for online Bingo, casino & slots games but the addition of sports betting on live events is surely going to spark a huge interest.