Company Overview
888 holds a firm spot among the established names in online gaming, with a particularly loyal following in the UK and a broad reach across Europe and beyond. Its reputation for steady growth and a balanced mix of sports and casino offerings has kept it in punters’ sights for nearly three decades.
Corporate History
From its early days as one of the first web-only bookmakers in 1997 to securing a London Stock Exchange listing in 2005, 888’s journey has been anything but ordinary. A major turning point came in 2009 when the group rolled out its first mobile betting app, cementing its pivot toward a mobile-first strategy that paved the way for its modern portfolio.
Key Milestones
1997
Founded as Virtual Holdings Limited by two sets of brothers, Avi and Aaron Shaked, and Shay and Ron Ben-Yitzhak.
2022
Completed the acquisition of William Hill's non-US assets, significantly expanding its market presence.
2024
Announced plans to rebrand as Evoke plc, reflecting its multi-brand strategy.
Products & Services
Beyond its flagship sportsbook and award-winning casino suite, 888 has branched into poker tables, bingo rooms and a live-dealer lobby. Each vertical runs on the same robust engine, ensuring shared features like fast-track withdrawals and cross-product wallet convenience right across the board.
Sportsbook
Sports Available
American Football
Athletics
Australian Rules Football
Baseball
Basketball
Boxing
Cricket
Cycling
Darts
ESports
Football (Soccer)
Gaelic Games
Golf
Greyhound Racing
Handball
Horse Racing
Ice Hockey
MMA / UFC
Motor Sports
Netball
Olympic Sports
Rugby (League & Union)
Snooker
Surfing
Table Tennis
Tennis
Trotting
Volleyball
Water Polo
Winter Sports
Casino
Software Providers
888 Exclusive, Pragmatic, Games Global, Playtech, Blueprint, Play’n GO, Inspired, Red Tiger, LNW, Yggdrasil, Realistic, 1x2, Hacksaw, Spinomenal, Stakelogic, Red Rake, NetEnt, Gaming Realms, Ruby Play
Key App Features
- Touch ID login allowing fingerprint authentication for faster access
- Over 1,000 popular slots accessible with just a tap, including exclusive 888 titles
- Live betting heat map and in-play stats to give betting edge
Technology Platform
With dedicated Android and iOS apps alongside a responsive mobile site, 888’s tech stack keeps punters connected no matter the device. Key tools such as live streaming, partial cash-out and real-time in-play markets showcase a platform built for low latency and slick navigation.
Market Position
Leveraging its proprietary platform, multi-vertical catalogue and long-standing brand trust, 888 avoids head-to-head price wars by emphasising reliability and product variety. In the UK it competes with newer entrants through steady innovation, while in global markets it leans on local licences and tailored promotions to stand out.
Unique Selling Points
USP 1
Established in 1997 as one of the internet's oldest casinos with over 25 years of industry experience and listed on London Stock Exchange
USP 2
First exclusively online gaming company licensed in the United States, pioneering regulated US online gaming
USP 3
In-house proprietary software platform and development through Dragonfish subsidiary, providing full autonomy and quick changes/fixes
Customer Programs
Player acquisition at 888 tends to kick off with a welcome deposit bonus, followed by drip-promotions and a tiered VIP club that rewards regular stakes. A refer-a-mate scheme and periodic reload deals keep existing users active, striking a balance between upfront generosity and long-term engagement.
Loyalty Program
888 VIP Club - invitation-only program with three tiers (VIP, VIP Gold, VIP Platinum) offering personalized account managers, exclusive events, faster withdrawals, and 50% higher comp point conversion rates
Frequently Asked Questions
888 Holdings (now Evoke plc) is a public company listed on the London Stock Exchange since 2005. It was founded in 1997 and completed its IPO with a valuation of £590 million.
Yes, 888sport offers live betting on numerous events daily with in-play markets. The platform also provides live video streaming for over 30,000 sports events annually for registered users.
Withdrawal times vary by method: PayPal and Play+ take 2-5 days, bank transfers up to 6 days. Standard members wait 3 banking days for processing. 888casino doesn't charge fees for standard withdrawal methods.
