Entain
Public company
bwin- Coral
- Foxy Bingo
- Gala Bingo
- Gamebookers
- Ladbrokes
- PartyCasino
- partypoker
- Sportingbet
Oldest brand: Ladbrokes (1886)
Industry & companies
Written by Daniel Simpson
UK betting companies: who owns which bookmaker
Most UK betting brands belong to a handful of groups. See who owns each bookmaker, when it started and which licence it trades under, plus our analysis of the industry behind the apps.
Written by Daniel Simpson
- 93UK betting brands tracked
- 17groups own two or more
- 9brands run by Entain
- 1882Fitzdares, the oldest brand still trading
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Ownership map
The groups behind UK betting apps
Many apps you would think of as rivals share an owner, a licence and often the same platform. These are the groups with the most UK brands.
Flutter Entertainment
Public company- Betfair
- Paddy Power
- PokerStars
- Sky Bet
Oldest brand: Paddy Power (1988)
LeoVegas Group
Private company- BetMGM
- BetUK
- LeoVegas
- Pink Casino
Oldest brand: LeoVegas (2011)
BetVictor
Private company- BetVictor
- Heart Bingo
- talkSPORT BET
Oldest brand: BetVictor (1946)
L&L Europe
Private company- Fun Casino
- Hyper Casino
- Pub Casino
Oldest brand: Fun Casino (2017)
Marketplay
Private company- Luckster
- Mr Play
- ZetBet
Oldest brand: Mr Play (2017)
White Hat Gaming
Private company- BetTarget
- Hopa
- Karamba
Oldest brand: Hopa (2005)
Anakatech Interactive
Private company- 7bet
- Betnero
Oldest brand: Betnero (2017)
Also running more than one brand: Evoke (2), Kindred Group (2), Lovell Brothers (2), ProgressPlay (2), Smarkets (2), Spreadex (2), Star Racing (2), Targetlocal (2), The Rank Group (2).
Independents
Bookmakers that stand alone
Not every big name belongs to a group. These brands are run by their own company and share an owner with nobody else we track.
-
bet365
bet365 Group
since 2000 -
Betfred
Betfred Group
since 1967 -
Betway
Super Group
since 2006 -
Parimatch Parimatch Tech
since 1994 -
BoyleSports
BoyleSports
since 1982 -
Matchbook Triplebet
since 2004 -
DAZN Bet
DZBT
since 2022 -
CopyBet
UK TV Co
since 2016 -
10bet
Blue Star Planet
since 2003 -
QuinnBet
Belbridge Consultancy
since 2017 -
NetBet NetBet Enterprises
since 2001 -
Fitzdares
Fitzdares
since 1882
A to Z
Every UK betting brand and its owner
All 93 brands we track. Brands with a full company profile are linked.
A
- AK BetsStar Racing
B
- BestOddsRazorbill Links
- Bet VickersJR&S Leisure
- bet365bet365 Group
- BetanoKaizen Gaming
- BetdaqExchange Platform Solutions
- BetfairFlutter Entertainment
- BetfredBetfred Group
- BetGoodwinGoodwin Racing
- BetMGMLeoVegas Group
- BetneroAnakatech Interactive
- BetTargetWhite Hat Gaming
- BetTOMBet Tom
- BetUKLeoVegas Group
- BetVictorBetVictor
- BetwaySuper Group
- BetWrightOnyx Gaming
- BoyleSportsBoyleSports
- BresBetBresBet
- bwinEntain
C
- CasumoCasumo Services
- CopyBetUK TV Co
- CoralEntain
D
- DAZN BetDZBT
- DragonBetLovell Brothers
F
- Fairplay BetFairplay Exchange
- FanTeamScout
- FitzdaresFitzdares
- Fitzwilliam SportsSKBI
- Foxy BingoEntain
- Fun CasinoL&L Europe
G
- Gala BingoEntain
- GamebookersEntain
- Gentleman JimLovell Brothers
- Geoff BanksGB Sports Advisors
- GrosvenorThe Rank Group
H
- Heart BingoBetVictor
- HollywoodbetsHollywoodbets International
- HopaWhite Hat Gaming
- Hot StreakGrace Media
- Hyper CasinoL&L Europe
I
- InterbetProgressPlay
J
- JackpotjoyBally's Corporation
K
- KarambaWhite Hat Gaming
- Ken HowellsTargetlocal
- KwiffEaton Gate Gaming
L
- LadbrokesEntain
- LeoVegasLeoVegas Group
- LiveScore BetLiveScore Group
- LondonBetThistle Bet
- LottolandEU Lotto
- LucksterMarketplay
- LuxBetStar Bookmakers (UK)
M
- MatchbookTriplebet
- Mecca BingoThe Rank Group
- MessageBetTargetlocal
- Meta BettingClarkson Bell
- MidniteDribble Media
- Mr PlayMarketplay
N
- NetBetNetBet Enterprises
O
- OctobetOctopus Game
P
- Paddy PowerFlutter Entertainment
- ParimatchParimatch Tech
- PartyCasinoEntain
- partypokerEntain
- Pink CasinoLeoVegas Group
- Planet Sport BetPlanet Sport
- PokerStarsFlutter Entertainment
- PricedUpOff Course Bookmakers
- Pub CasinoL&L Europe
Q
- QuinnBetBelbridge Consultancy
S
- SBKSmarkets
- Sky BetFlutter Entertainment
- SmarketsSmarkets
- SpinzwinProgressPlay
- Sporting IndexSpreadex
- SportingbetEntain
- SpreadexSpreadex
- Star SportsStar Racing
- Swifty SportsSwifty Global
T
- talkSPORT BETBetVictor
- The PoolsFootball Pools
- The ToteUK Tote Group
- TigerBetTigerplay
U
- UnibetKindred Group
V
- Virgin BetVirgin Group
W
- William HillEvoke
Z
- ZetBetMarketplay
Industry insights
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FAQ
Betting company ownership questions
Who owns the most betting brands in the UK?
Of the 93 UK betting brands we track, Entain runs the most: 9, including Sportingbet, bwin, Coral, Ladbrokes. Flutter Entertainment and LeoVegas Group follow with 4 each.
Who owns Paddy Power?
Paddy Power is owned by Flutter Entertainment, which also runs Betfair, Sky Bet and PokerStars.
Who owns Betfred?
Betfred is run by Betfred Group, a private company, which does not own any other brand we track.
Who owns William Hill?
William Hill is owned by Evoke, which also runs 888.
Who owns Ladbrokes?
Ladbrokes is owned by Entain, which also runs Sportingbet, bwin, Coral and Gamebookers.
Who owns Betfair?
Betfair is owned by Flutter Entertainment, which also runs Paddy Power, Sky Bet and PokerStars.
Who owns bet365?
bet365 is run by bet365 Group, a private company, which does not own any other brand we track.
Spotted a brand that has changed hands? Tell us and we will update it.
