Entain
Public company
Oldest brand: Ladbrokes (1886)
Industry & companies
Written by Daniel Simpson
UK betting companies: who owns which bookmaker
Most UK betting brands belong to a handful of groups. See who owns each bookmaker, when it started and which licence it trades under, plus our analysis of the industry behind the apps.
Written by Daniel Simpson
- 85UK betting brands tracked
- 14groups own two or more
- 9brands run by Entain
- 1882Fitzdares, the oldest brand still trading
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Ownership map
The groups behind UK betting apps
Many apps you would think of as rivals share an owner, a licence and often the same platform. These are the groups with the most UK brands.
Flutter Entertainment
Public company
Betfair- Paddy Power
- PokerStars
- Sky Bet
Oldest brand: Paddy Power (1988)
LeoVegas Group
Private company- BetMGM
- BetUK
- LeoVegas
- Pink Casino
Oldest brand: LeoVegas (2011)
BetVictor
Private company- BetVictor
- Heart Bingo
- talkSPORT BET
Oldest brand: BetVictor (1946)
L&L Europe
Private company- Fun Casino
- Hyper Casino
- Pub Casino
Oldest brand: Fun Casino (2017)
Anakatech Interactive
Private company- 7bet
- Betnero
Oldest brand: Betnero (2017)
Evoke
Private company
Oldest brand: William Hill (1934)
Kindred Group
Public company
Oldest brand: Unibet (1997)
Also running more than one brand: ProgressPlay (2), Smarkets (2), Spreadex (2), Star Racing (2), Targetlocal (2), The Rank Group (2).
Independents
Bookmakers that stand alone
Not every big name belongs to a group. These brands are run by their own company and share an owner with nobody else we track.
-
bet365
bet365 Group
since 2000 -
Betfred
Betfred Group
since 1967 -
Betway
Super Group
since 2006 -
Jackpotjoy
Bally's Corporation
since 2002 -
Virgin Bet
Virgin Group
since 2019 -
Midnite
Dribble Media
since 2019 -
LiveScore Bet
LiveScore Group
since 2020 -
Kwiff
Eaton Gate Gaming
since 2015 -
The Tote
UK Tote Group
since 1928 -
Lottoland
EU Lotto
since 2013 -
Parimatch
Parimatch Tech
since 1994 -
Betano
Kaizen Gaming
since 2018
A to Z
Every UK betting brand and its owner
All 85 brands we track. Brands with a full company profile are linked.
A
- AK BetsStar Racing
B
- BestOddsRazorbill Links
- Bet VickersJR&S Leisure
- bet365bet365 Group
- BetanoKaizen Gaming
- BetdaqExchange Platform Solutions
- BetfairFlutter Entertainment
- BetfredBetfred Group
- BetGoodwinGoodwin Racing
- BetMGMLeoVegas Group
- BetneroAnakatech Interactive
- BetTOMBet Tom
- BetUKLeoVegas Group
- BetVictorBetVictor
- BetwaySuper Group
- BetWrightOnyx Gaming
- BoyleSportsBoyleSports
- bwinEntain
C
- CasumoCasumo Services
- CopyBetUK TV Co
- CoralEntain
D
- DAZN BetDZBT
- DragonBetLovell Brothers
F
- Fairplay BetFairplay Exchange
- FanTeamScout
- FitzdaresFitzdares
- Fitzwilliam SportsSKBI
- Foxy BingoEntain
- Fun CasinoL&L Europe
G
- Gala BingoEntain
- GamebookersEntain
- Geoff BanksGB Sports Advisors
- GrosvenorThe Rank Group
H
- Heart BingoBetVictor
- HollywoodbetsHollywoodbets International
- Hot StreakGrace Media
- Hyper CasinoL&L Europe
I
- InterbetProgressPlay
J
- JackpotjoyBally's Corporation
K
- Ken HowellsTargetlocal
- KwiffEaton Gate Gaming
L
- LadbrokesEntain
- LeoVegasLeoVegas Group
- LiveScore BetLiveScore Group
- LondonBetThistle Bet
- LottolandEU Lotto
- LuxBetStar Bookmakers (UK)
M
- MatchbookTriplebet
- Mecca BingoThe Rank Group
- MessageBetTargetlocal
- Meta BettingClarkson Bell
- MidniteDribble Media
N
- NetBetNetBet Enterprises
O
- OctobetOctopus Game
P
- Paddy PowerFlutter Entertainment
- ParimatchParimatch Tech
- PartyCasinoEntain
- partypokerEntain
- Pink CasinoLeoVegas Group
- Planet Sport BetPlanet Sport
- PokerStarsFlutter Entertainment
- PricedUpOff Course Bookmakers
- Pub CasinoL&L Europe
Q
- QuinnBetBelbridge Consultancy
S
- SBKSmarkets
- Sky BetFlutter Entertainment
- SmarketsSmarkets
- SpinzwinProgressPlay
- Sporting IndexSpreadex
- SportingbetEntain
- SpreadexSpreadex
- Star SportsStar Racing
- Swifty SportsSwifty Global
T
- talkSPORT BETBetVictor
- The PoolsFootball Pools
- The ToteUK Tote Group
- TigerBetTigerplay
U
- UnibetKindred Group
V
- Virgin BetVirgin Group
W
- William HillEvoke
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FAQ
Betting company ownership questions
Who owns the most betting brands in the UK?
Of the 85 UK betting brands we track, Entain runs the most: 9, including Ladbrokes, Coral, bwin, Sportingbet. Flutter Entertainment and LeoVegas Group follow with 4 each.
Who owns Paddy Power?
Paddy Power is owned by Flutter Entertainment, which also runs Sky Bet, Betfair and PokerStars.
Who owns Betfred?
Betfred is run by Betfred Group, a private company, which does not own any other brand we track.
Who owns William Hill?
William Hill is owned by Evoke, which also runs 888.
Who owns Ladbrokes?
Ladbrokes is owned by Entain, which also runs Coral, bwin, Sportingbet and Gala Bingo.
Who owns Betfair?
Betfair is owned by Flutter Entertainment, which also runs Paddy Power, Sky Bet and PokerStars.
Who owns bet365?
bet365 is run by bet365 Group, a private company, which does not own any other brand we track.
Spotted a brand that has changed hands? Tell us and we will update it.