“Betting since 1934, now part of Evoke plc.”
William Hill is a renowned British gambling company offering sports betting, online casino, poker, and bingo. Established in 1934, it has grown into one of the UK's leading bookmakers, known for its extensive market offerings and commitment to responsible gambling.
Written by Daniel Simpson
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William Hill is a subsidiary of Evoke plc. It was founded in 1934 and is based in London, United Kingdom. Its licence number is 39225, which you can check on the UK Gambling Commission register. Evoke plc is listed on the London Stock Exchange (LSE: EVOK).
Source: UK Gambling Commission register, checked 19 Oct 2026.
William Hill holds 1 UK Gambling Commission account with active remote licences covering bingo, casino, gambling software, sports betting, virtual events and pool betting. Active
Payment methods named on William Hill's own UK pages. Where a page does not say whether a method works for deposits or withdrawals, the table says so rather than guessing.
| Method | Type | Deposit | Withdrawal | Deposit limits | Withdrawal limits | Speed | Fee |
|---|---|---|---|---|---|---|---|
| Apple Pay | E-wallet | Yes | Yes | £5 to £99,000 | £5 to £33,000 | Immediate | — |
| Bank Transfer | Bank | Not stated | Yes | — | £25 to £100,000 | 3-5 working days via Bank Transfer | William Hill doesn't charge any fees for Bank Transfer transactions. However, your bank may charge you for handling the bank transfer. |
| Debit Card | Card | Yes | Yes | £5 to £99,000 | £5 to £33,000 | Immediate; Visa Direct cards - 4 hours; Other cards - in most cases 1 to 3 working days | William Hill doesn't charge any fees for Debit Card transactions. |
| Neteller | E-wallet | Yes | Not stated | £10 to £25,000 | £5 to £30,000 | Immediate; 1 working day | William Hill does not charge any fees for Neteller transactions. |
| Pay by Bank | Bank | Yes | Not stated | £5 to £99,000 | £5 to £33,000 | Immediate to 1 working day | — |
| PayPal | E-wallet | Yes | Not stated | £10 to £5,500 | £10 to £5,500 | Immediate; 1 working day | William Hill does not charge any fees for PayPal transactions. |
| Skrill | E-wallet | Yes | Not stated | £10 to £80,000 | £5 to £80,000 | Immediate; 1 working day | William Hill doesn't charge any fees for Skrill transactions. |
| Visa | Card | Not stated | Yes | — | £10 to £10,000 | up to three (3) days | — |
| Visa Direct | Card | Not stated | Yes | — | up to £10,000 | up to four (4) hours | — |
Checked 15 Oct 2026. Source: William Hill's payments page. Limits are in pounds and come from the operator's UK pages; "Not stated" means the page does not say.
William Hill's own pages name Gibraltar, Ireland, Jersey and United Kingdom as places it serves. William Hill also runs separate local sites, with their own licences, for Italy and Spain; a UK account does not work on those.
Checked 16 Oct 2026. Only what the operator's own pages state. A country in neither list is unknown, not available. Where you can use an account also depends on local law, so check before you deposit.
William Hill runs sportsbook, casino and poker. The sportsbook covers 32 sports. Casino games come from Blueprint Gaming, Evolution Gaming, Eyecon, Microgaming, NetEnt, Playtech, Real Dealer Studios, Red Tiger Gaming and Relax Gaming. Available on Android, iOS, Web.
Store ratings and versions checked 19 Oct 2026 (App Store) and 19 Oct 2026 (Google Play).
Sportsbook features: Acca Boosts, Animated Match Tracker, Bet Boosts, Cash Out, Final One Standing, Impact Sub Feature, Live Betting, Live Streaming, Partial Cash Out, Responsible Gambling Tools, Same Game Parlays, YourOdds Custom Builder.
Sports offered:
Casino: arcade games, baccarat, bingo, blackjack, game shows, instant win games, keno, live dealer games, live game shows, megaways slots, poker, progressive jackpots, roulette, scratch cards, sic bo, slots, table games, video poker from Blueprint Gaming, Evolution Gaming, Eyecon, Microgaming, NetEnt, Playtech, Real Dealer Studios, Red Tiger Gaming and Relax Gaming.
Other products: bingo, exchange games, financials, keno, lottery games, politics, slingo, virtual sports.
William Hill was founded by William Hill as a postal and telephone betting service.
Acquired by 888 Holdings for £2.2 billion.
Evoke announced £25m in cost cuts amid slower market growth.
Comp points loyalty programme earning 1 point per £10 wagered, convertible to cash with VIP tiers offering improved redemption rates.
Yes, William Hill is licensed and regulated by the UK Gambling Commission, ensuring a safe and secure betting environment.
As of March 2025, William Hill offers a welcome bonus of Bet £10 Get £30 in Free Bets.
Yes, William Hill provides various responsible gambling tools, including deposit limits and self-exclusion options.
Yes. WHG (International) Limited (account 39225) holds an active remote licence from the UK Gambling Commission for bingo, casino, gambling software, sports betting, virtual events and pool betting, checked against the register on 19 October 2026.
William Hill is based in London, United Kingdom. Its parent company is Evoke plc.
This page is a factual company profile, not a review or a recommendation, and it carries no affiliate links. Company facts come from the UK Gambling Commission register, the operator's own pages and company filings. 18+. Please gamble responsibly. BeGambleAware.org