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Daniel Simpson

Daniel Simpson

Founder and editor, BettingApps.org

Manchester, United Kingdom

Daniel has spent over a decade testing UK betting and casino apps, placing real bets, withdrawals, and the occasional cash-outs. He founded BettingApps.org and leads its app testing content creation.

  • 15+ years in SEO and digital marketing

Why I started BettingApps.org

I kept reading betting app reviews written by people who had clearly never opened the app. That, and at the time I created the website, there were many more issues with accessing apps on Android devices, and no help was available.

I have been betting for years and building websites for just as long. BettingApps.org is the site I wanted to exist: one where somebody actually downloads the app, deposits real money, places bets, and tells you what it is genuinely like to use.

Building tools to beat the acca

Long before this site, I built and ran a football accumulator website. I’ve never been much of a developer, but I’ve written basic team form trackers, head-to-head stats spreadsheets, etc., to try to find good value bets and accas.

That experience helped shape how I review apps now, as it gave me a lot of time to use different bookies’ apps.

How I test betting apps

The goal is for every app we list to be installed on a real device and used with a funded account. I check deposits and withdrawals, place bets in live markets, and look at what happens when something goes wrong.

It’s a good way to check how the apps actually work, not just what they claim to do. When bookies/casinos get things right, we point it out, but when withdrawal times are slow or the odds aren’t great, we say that too.

Read our full review methodology

Where my background comes from

I have spent over 15 years in web development and digital marketing. During that time, I’ve worked as an SEO Manager at Spectrum Brands, an SEO Specialist for Expedia across Australia and New Zealand, and a Business Analyst at Google/Xpand.

On the betting side, I’ve been to racing events, including the Cheltenham Festival. I’ve lost and won money at casinos around the world, including in Las Vegas, and I’m a lifelong football supporter/season ticket holder for a Premier League team.

I have also been to loads of gambling and search industry events, including iGB London, iGB Berlin, Pubcon Las Vegas, and the SiGMA Asia Summit. And I am a longstanding member of the Gambling Portal Webmasters Association (GPWA).

Areas of expertise

  • Sports betting apps
  • Football betting
  • Accumulator betting
  • Value betting
  • Horse racing betting
  • Casino apps
  • Mobile app UX
  • SEO & content quality

Guides & analysis 29

Explainers, betting guides and original analysis.

App reviews 30

Hands-on reviews, each tested on a funded account.

  • Sky Bingo App Review

    Finding your games in the Sky Bingo app The Sky Bingo lobby can’t show you the games you played recently, on a…

  • Sky Poker App Review

    What’s in the Sky Poker mobile app I’d start with the search box in the Sky Poker lobby, because that’s how Sky’s…

  • Paddy Power Bingo App Review

    Paddy Power online bingo: what’s in the app You’d expect a bingo app to have a few slots bolted on, and Paddy…

  • Paddy Power Poker App Review

    Paddy Power poker on mobile, and the iPoker network behind it Paddy Power doesn’t run this poker room itself. Its terms say…

  • William Hill Casino App Review

    The William Hill casino mobile app and its eleven Vegas tabs William Hill’s casino goes by Vegas. On the website, its lobby…

  • Sky Casino App Review

    Sky Casino mobile app: built round live tables Sky’s website lobby runs tabs for Live Casino, Table, Slots, Jackpots and Game Shows,…

  • Paddy Power Casino App Review

    Paddy Power mobile casino: slots, jackpots and live tables in one app Paddy Power splits its gambling across several apps, and the…

  • Ladbrokes Casino App Review

    Ladbrokes mobile casino app: slots first, then live tables The Ladbrokes mobile casino app is the casino half of Ladbrokes on its…

  • Betway Casino App Review

    Betway casino mobile app: one login, the same lobby The Betway mobile casino runs on your usual Betway account: in Betway’s words,…

  • Betfair Casino App Review

    Betfair casino mobile app: what the lobby holds If you already bet with Betfair there’s nothing new to sign up for, because…

  • 888 Poker App Review

    What the 888 poker mobile app can and can’t do I like how much of the poker room fits into the app:…

  • 888 Casino App Review

    Inside the 888 casino mobile app I’d call it a slots app first, because just under 2,000 of its games are video…

  • bet365 Poker App Review

    What’s in the bet365 poker mobile app For me the question with any poker app is whether you’re getting the room or…

  • bet365 Casino App Review

    What’s in the bet365 casino mobile app I think a separate casino app earns its space when it’s casino and nothing else,…

  • Ladbrokes Poker App Review

    What you get in the Ladbrokes poker app, and what you might not The store listings describe four tables at once on…

  • Unibet App Review

    Betting markets and odds Unibet spreads across more than 30 sports, and the app is built to make that range easy to…

  • Sportingbet App Review

    Betting markets and odds Sportingbet is one of Entain’s smaller UK sportsbooks, running on the same platform family as bigger stablemates like…

  • Betway App Review

    Betting markets and odds Betway is built as a broad multi-sport book, and the app reflects that. It spreads across more than…

  • Coral App Review

    Betting markets and odds Coral’s roots are in horse racing, and it shows: Best Odds Guaranteed applies across UK and Irish horse…

  • Sky Bet App Review

    Sky Bet login and your account Sky Bet app login uses your username (or email) and a PIN. That one login also…

  • bwin App Review

    Registering and verifying your account Registration is done in the app: enter your personal details, set up a username and password, confirm…

  • Ladbrokes App Review

    Betting markets and odds Ladbrokes is a full sportsbook rather than a specialist app: football, horse and greyhound racing, tennis, cricket and…

  • BetVictor App Review

    Betting markets and odds BetVictor covers the full spread of UK sportsbook staples — football, tennis, cricket, golf, darts, snooker and more…

  • Betfred App Review

    Betting markets and odds Betfred is a racing house first, and the app makes no secret of it. Horse and greyhound racing…

  • William Hill App Review

  • Paddy Power App Review

    Paddy Power’s football rules: Super Sub, the woodwork and the final whistle A player bet can lose because your player went off…

  • bet365 App Review

    Betting markets and odds bet365 covers more sports than any other UK bookmaker I have used, from the mainstream to the genuinely…

  • 32Red App Review

  • Betfair App Review

  • 888sport App Review

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