“Made to Play”
A long-standing titan in the online gaming space, 888 offers a multi-brand portfolio spanning casino, poker, and sports betting. Recently rebranded as Evoke plc, the group continues to evolve with a sharpened global focus.
Written by Daniel Simpson
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888 is a subsidiary of Evoke plc. It was founded in 1997 and is based in London, United Kingdom. Its licence number is 39028, which you can check on the UK Gambling Commission register. Evoke plc is listed on the London Stock Exchange (LSE: EVOK).
888 holds a firm spot among the established names in online gaming, with a particularly loyal following in the UK and a broad reach across Europe and beyond. Its reputation for steady growth and a balanced mix of sports and casino offerings has kept it in punters’ sights for nearly three decades.
Source: UK Gambling Commission register, checked 19 Oct 2026.
Leveraging its proprietary platform, multi-vertical catalogue and long-standing brand trust, 888 avoids head-to-head price wars by emphasising reliability and product variety. In the UK it competes with newer entrants through steady innovation, while in global markets it leans on local licences and tailored promotions to stand out.
888 holds 1 UK Gambling Commission account with active remote licences covering bingo, casino, sports betting and virtual events. Active
888 trades under a full UKGC licence (39028) and holds additional permissions from the Gibraltar Regulatory Authority. It adheres to GDPR and UKGC codes, and its responsible-gaming toolkit—featuring deposit caps, self-exclusion options and clear 18+ messaging—reflects the operator’s stated commitment to safer play.
Payment methods named on 888's own UK pages. Where a page does not say whether a method works for deposits or withdrawals, the table says so rather than guessing.
| Method | Type | Deposit | Withdrawal | Deposit limits | Speed |
|---|---|---|---|---|---|
| Apple Pay | E-wallet | Not stated | Not stated | — | — |
| Bank Transfer | Bank | Not stated | Not stated | — | — |
| Maestro | Card | Yes | Yes | — | Payment processing times will vary depending on the deposit/withdrawal option that you have selected to carry out your transaction. |
| Mastercard | Card | Yes | Yes | from £10 | Payment processing times will vary depending on the deposit/withdrawal option that you have selected to carry out your transaction. |
| Neteller | E-wallet | Yes | Yes | from £10 | Payment processing times will vary depending on the deposit/withdrawal option that you have selected to carry out your transaction. |
| Online Banking | Bank | Not stated | Not stated | — | real-time |
| PayPal | E-wallet | Yes | Yes | — | Payment processing times will vary depending on the deposit/withdrawal option that you have selected to carry out your transaction. |
| paysafecard | Prepaid | Yes | Not stated | from £10 | Up to 10 minutes. |
| Rapid Transfer | Bank | Not stated | Not stated | — | instant |
| Trustly | Bank | Not stated | Not stated | — | Immediate up to 7 business days. |
| Visa | Card | Yes | Yes | from £10 | Payment processing times will vary depending on the deposit/withdrawal option that you have selected to carry out your transaction. |
Checked 19 Oct 2026. Source: 888's payments page. Limits are in pounds and come from the operator's UK pages; "Not stated" means the page does not say. The withdrawal limits, fee columns are left out because no method states them.
888 only accepts customers in: United Kingdom. Its own terms say so, so customers elsewhere cannot open or use an account.
you are a resident of Great Britain (i.e., England, Scotland, and Wales) or Northern Ireland only;
888's own wording
Checked 16 Oct 2026. Taken from the operator's own UK pages. Where you can use an account also depends on local law, so check before you deposit.
Beyond its flagship sportsbook and award-winning casino suite, 888 has branched into poker tables, bingo rooms and a live-dealer lobby. Each vertical runs on the same robust engine, ensuring shared features like fast-track withdrawals and cross-product wallet convenience right across the board.
With dedicated Android and iOS apps alongside a responsive mobile site, 888’s tech stack keeps punters connected no matter the device. Key tools such as live streaming, partial cash-out and real-time in-play markets showcase a platform built for low latency and slick navigation.
Store ratings and versions checked 19 Oct 2026 (App Store) and 19 Oct 2026 (Google Play).
Sportsbook features: Bet Builder, Bet Calculator, Cash Out, Live Betting, Live Match Tracker, Live Streaming, Odds Boosts, Responsible Gambling Tools, Up for 8.
Sports offered:
Casino: baccarat, blackjack, craps, live dealer games, poker, roulette, slots, video poker from 1x2, 888 Exclusive, Blueprint, Games Global, Gaming Realms, Hacksaw, Inspired, LNW, NetEnt, Play’n GO, Playtech, Pragmatic, Realistic, Red Rake, Red Tiger, Ruby Play, Spinomenal, Stakelogic and Yggdrasil.
Other products: bingo, slingo, virtual sports.
From its early days as one of the first web-only bookmakers in 1997 to securing a London Stock Exchange listing in 2005, 888’s journey has been anything but ordinary. A major turning point came in 2009 when the group rolled out its first mobile betting app, cementing its pivot toward a mobile-first strategy that paved the way for its modern portfolio.
Founded as Virtual Holdings Limited by two sets of brothers, Avi and Aaron Shaked, and Shay and Ron Ben-Yitzhak.
Completed the acquisition of William Hill's non-US assets, significantly expanding its market presence.
Announced plans to rebrand as Evoke plc, reflecting its multi-brand strategy.
Player acquisition at 888 tends to kick off with a welcome deposit bonus, followed by drip-promotions and a tiered VIP club that rewards regular stakes. A refer-a-mate scheme and periodic reload deals keep existing users active, striking a balance between upfront generosity and long-term engagement.
888 VIP Club - invitation-only program with three tiers (VIP, VIP Gold, VIP Platinum) offering personalized account managers, exclusive events, faster withdrawals, and 50% higher comp point conversion rates
Yes, 888sport offers live betting on numerous events daily with in-play markets. The platform also provides live video streaming for over 30,000 sports events annually for registered users.
Withdrawal times vary by method: PayPal and Play+ take 2-5 days, bank transfers up to 6 days. Standard members wait 3 banking days for processing. 888casino doesn't charge fees for standard withdrawal methods.
888 Holdings (now Evoke plc) is a public company listed on the London Stock Exchange since 2005. It was founded in 1997 and completed its IPO with a valuation of £590 million.
Yes. 888 UK Limited (account 39028) holds an active remote licence from the UK Gambling Commission for bingo, casino, sports betting and virtual events, checked against the register on 19 October 2026.
888 is based in London, United Kingdom. Its parent company is Evoke plc.
This page is a factual company profile, not a review or a recommendation, and it carries no affiliate links. Company facts come from the UK Gambling Commission register, the operator's own pages and company filings. 18+. Please gamble responsibly. BeGambleAware.org