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888 company profile

“Made to Play”

A long-standing titan in the online gaming space, 888 offers a multi-brand portfolio spanning casino, poker, and sports betting. Recently rebranded as Evoke plc, the group continues to evolve with a sharpened global focus.

Average user rating

4.5/5

Written by Finn Huxley Updated 13 Jul 2026
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Company owner and licences

Who owns 888?

888 is a subsidiary of Evoke plc. It was founded in 1997 and is based in London, United Kingdom. Its licence number is 39028, which you can check on the UK Gambling Commission register.

Ownership and licence details

Company type
Subsidiary
Parent company
Evoke plc
Licence number
39028

Licensed by the UK Gambling Commission. 888 UK Limited

888 company overview

888 holds a firm spot among the established names in online gaming, with a particularly loyal following in the UK and a broad reach across Europe and beyond. Its reputation for steady growth and a balanced mix of sports and casino offerings has kept it in punters’ sights for nearly three decades.

Corporate history

From its early days as one of the first web-only bookmakers in 1997 to securing a London Stock Exchange listing in 2005, 888’s journey has been anything but ordinary. A major turning point came in 2009 when the group rolled out its first mobile betting app, cementing its pivot toward a mobile-first strategy that paved the way for its modern portfolio.

Key milestones

  1. 1997 Founded as Virtual Holdings Limited by two sets of brothers, Avi and Aaron Shaked, and Shay and Ron Ben-Yitzhak.
  2. 2022 Completed the acquisition of William Hill's non-US assets, significantly expanding its market presence.
  3. 2024 Announced plans to rebrand as Evoke plc, reflecting its multi-brand strategy.

Products and services

Beyond its flagship sportsbook and award-winning casino suite, 888 has branched into poker tables, bingo rooms and a live-dealer lobby. Each vertical runs on the same robust engine, ensuring shared features like fast-track withdrawals and cross-product wallet convenience right across the board.

Sportsbook

Notable features

  • Bet Builder
  • Bet Calculator
  • Cash Out
  • Live Betting
  • Live Match Tracker
  • Live Streaming
  • Odds Boosts
  • Responsible Gambling Tools
  • Up for 8

Sports available

  • American Football
  • Athletics
  • Australian Rules Football
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • ESports
  • Football (Soccer)
  • Gaelic Games
  • Golf
  • Greyhound Racing
  • Handball
  • Horse Racing
  • Ice Hockey
  • MMA
  • Motor Sports
  • Netball
  • Olympic Sports
  • Rugby (League & Union)
  • Snooker
  • Surfing
  • Table Tennis
  • Tennis
  • Trotting
  • UFC
  • Volleyball
  • Water Polo
  • Winter Sports

Casino

Game types

  • Baccarat
  • Blackjack
  • Craps
  • Live Dealer Games
  • Poker
  • Roulette
  • Slots
  • Video Poker

Software providers

1x2, 888 Exclusive, Blueprint, Games Global, Gaming Realms, Hacksaw, Inspired, LNW, NetEnt, Play’n GO, Playtech, Pragmatic, Realistic, Red Rake, Red Tiger, Ruby Play, Spinomenal, Stakelogic, Yggdrasil

Other products

  • Bingo
  • Slingo
  • Virtual Sports

Technology platform

With dedicated Android and iOS apps alongside a responsive mobile site, 888’s tech stack keeps punters connected no matter the device. Key tools such as live streaming, partial cash-out and real-time in-play markets showcase a platform built for low latency and slick navigation.

888 platform availability

Android, iOS, Web

iOS app

Rating
4.5
Version
6.0.0
Last updated
12/07/2026

Android app

Rating
4.5
Version
6.0
Last updated
12/07/2026

Market position

Leveraging its proprietary platform, multi-vertical catalogue and long-standing brand trust, 888 avoids head-to-head price wars by emphasising reliability and product variety. In the UK it competes with newer entrants through steady innovation, while in global markets it leans on local licences and tailored promotions to stand out.

Unique selling points

  1. Established in 1997 as one of the internet's oldest casinos with over 25 years of industry experience and listed on London Stock Exchange
  2. First exclusively online gaming company licensed in the United States, pioneering regulated US online gaming
  3. In-house proprietary software platform and development through Dragonfish subsidiary, providing full autonomy and quick changes/fixes

Customer programs

Player acquisition at 888 tends to kick off with a welcome deposit bonus, followed by drip-promotions and a tiered VIP club that rewards regular stakes. A refer-a-mate scheme and periodic reload deals keep existing users active, striking a balance between upfront generosity and long-term engagement.

Loyalty programme

888 VIP Club - invitation-only program with three tiers (VIP, VIP Gold, VIP Platinum) offering personalized account managers, exclusive events, faster withdrawals, and 50% higher comp point conversion rates

Frequently asked questions

Can you place in-play bets or watch live streams on 888?

Yes, 888sport offers live betting on numerous events daily with in-play markets. The platform also provides live video streaming for over 30,000 sports events annually for registered users.

How long do withdrawals take on 888, and are any charges involved?

Withdrawal times vary by method: PayPal and Play+ take 2-5 days, bank transfers up to 6 days. Standard members wait 3 banking days for processing. 888casino doesn't charge fees for standard withdrawal methods.

Is 888 a public or private company?

888 Holdings (now Evoke plc) is a public company listed on the London Stock Exchange since 2005. It was founded in 1997 and completed its IPO with a valuation of £590 million.