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bet365 company profile

Bet365 is a British online gambling company offering sports betting, online casino, poker, and bingo. Founded in 2000 by Denise Coates, it has grown to become one of the world's leading online betting brands, known for its innovative features and extensive market offerings.

Average user rating

4.7/5

  • Founded2000
  • HeadquartersStoke-on-Trent, United Kingdom
  • Visit website
Written by Daniel Simpson Updated 13 Jul 2026
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Company owner and licences

Who owns bet365?

bet365 is owned by Bet365 Group Limited, a private company. It was founded in 2000 and is based in Stoke-on-Trent, United Kingdom. Its licence number is 55148, which you can check on the UK Gambling Commission register.

Ownership and licence details

Company type
Private
Parent company
Bet365 Group Limited
Licence number
55148

Licensed by the UK Gambling Commission. View licences on the UKGC register: Hillside (UK Sports) ENC Hillside (UK Gaming) ENC

bet365 company overview

Bet365 commands a substantial share of the UK’s online sports betting market and stands among the most downloaded gambling apps globally. Its live streaming and in play features have made it a go-to destination for customers across Europe, Asia and Australasia.

Corporate history

Launched in 2000 under Denise Coates’s leadership in Stoke-on-Trent, Bet365 quickly expanded its online sports offering. In 2012, they launched their first app, and by 2013 had over 10 million customers across the brand. During this, they continued to grow into different countries, creating new country-specific websites and opening new offices. Office Locations: Stoke-on-Trent (UK), Manchester (UK), Darwin (Australia), Sydney (Australia), Sliema (Malta), New Jeysey (USA), Sofia (Bulgaria), Gibraltar, Bogata, (Columbia).

Key milestones

  1. 2000 Bet365 was founded by Denise Coates in Stoke-on-Trent.
  2. 2024 Bet365 reported a pre-tax profit of £596.3 million and revenues of £3.7 billion.
  3. 2025 Bet365 announced its exit from the Chinese market to focus on more sustainable regions.

Products and services

Its product suite begins with a feature-rich sportsbook and extends to a full-scale online casino alongside Bingo, Virtual Sports and Financials. The platform delivers live odds and high-definition streaming across more than 40 sports, while customers switch seamlessly between casino games and betting markets within a single account.

Sportsbook

Notable features

  • Bet Builder
  • Bet Calculator
  • Bet Share
  • Cash Out
  • Live Audio Commentary
  • Live Match Tracker
  • Live Streaming
  • Match Live Alerts
  • Odds Boosts
  • Responsible Gambling Tools
  • Same Game Parlay+
  • Video Wall

Sports available

  • American Football
  • Athletics
  • Australian Rules Football
  • Badminton
  • Baseball
  • Basketball
  • Beach Volleyball
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • ESports
  • Floorball
  • Football (Soccer)
  • Futsal
  • Gaelic Games
  • Golf
  • Greyhound Racing
  • Handball
  • Horse Racing
  • Ice Hockey
  • Lacrosse
  • MMA
  • Motor Sports
  • Netball
  • Olympic Sports
  • Pool
  • Rugby (League & Union)
  • Snooker
  • Softball
  • Squash
  • Surfing
  • Table Tennis
  • Tennis
  • Trotting
  • UFC
  • Volleyball
  • Water Polo
  • Winter Sports

Casino

Game types

  • Blackjack
  • Live Dealer Games
  • Poker.
  • Roulette
  • Slots

Software providers

Microgaming, NetEnt., Playtech

Other products

  • Bingo
  • Financials
  • Virtual Sports

Technology platform

Bet365’s platform is accessible on Web, iOS and Android, reflecting its commitment to omnichannel availability. Its mobile apps support live match alerts with push notifications, a personalised dashboard for favourite markets and rapid bet placement using Touch ID or Face ID. These features help minimise latency in in play betting and streamline account management for high frequency customers.

Bet365 platform availability

Android, iOS, Web

iOS app

Rating
4.7
Version
8.504.0
Last updated
12/07/2026

Android app

Rating
4.6
Version
8.0.67.00-row
Last updated
12/07/2026

Market position

Having pioneered in play betting, Bet365 continues to set the pace in live wagering with real time odds updates and on demand streaming. Its extensive live streaming offering covers hundreds of events every week, giving it an edge over operators with more limited broadcast rights. When combined with a mobile app full of customisable tools this technical lead underpins a strong share in the UK market and supports its expansion abroad.

Unique selling points

  1. Pioneered In-Play betting.
  2. Extensive live streaming options.
  3. User-friendly mobile app with comprehensive features.

Customer programs

It attracts new customers with an Early Payout offer that settles selected bets prematurely and an Accumulator Bonus that adds value to multi-leg wagers. A Price Promise assures the best available odds on key events, ensuring users need not shop around. Retention is driven by tailored free bet awards and periodic enhanced odds campaigns delivered via push notifications and email.

Loyalty programme

Offers a VIP program with exclusive promotions and bonuses.

Frequently asked questions

How can you reach Bet365's customer support if you have an issue and need help?

Bet365 offers 24/7 customer support accessible through their mobile app and website, with support available via email at support-eng@customerservices365.com for technical issues and general enquiries.

How long do withdrawals take on Bet365, and are any charges involved?

Withdrawal times vary by method: debit cards take 1-5 days, bank transfers 2-5 days, PayPal typically 24 hours. Most withdrawal methods have no fees charged by Bet365, with minimum withdrawals from £10.

Is Bet365 a public or private company?

Bet365 is a private company owned by the Coates family. Denise Coates holds the majority shareholding with 50.1%, her brother John serves as joint chief executive, and their father Peter is chairman.