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32Red company profile

“Long-running online casino, founded in 2002.”

32Red is a renowned British online casino company offering a wide range of gaming options, including slots, table games, and live dealer experiences. Established in 2002, it has become a trusted name in the online gambling industry, known for its extensive game library and commitment to responsible gaming.

Average user rating

4.4/5

954 store reviews

Written by Finn Huxley · Reviewed by Will Rosen Last checked 16 Mar 2026
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Company owner and licences

Who owns 32Red?

32Red is owned by Kindred Group plc, a public company. It was founded in 2002 and is based in Valletta, Malta.

Ownership and licence details

Company type
Public
Parent company
Kindred Group plc
Licence number
45322

32Red company overview

32Red is one of the UKs go to destinations for online casino and sports betting. Its mix of classic casino titles and live sports markets has earned it a devoted domestic following and a growing audience across regulated European territories.

Corporate history

From its foundation in 2002, 32Red made its first major move in 2005 by rolling out a dedicated sportsbook platform. A milestone arrived in 2009 when it secured eCOGRA certification, underlining its commitment to fair and secure play. In 2017 the brand joined the Kindred Group family, gaining fresh resources and an expanded global footprint.

Key milestones

  1. 2002 Established by Ed Ware in Gibraltar, offering a diverse range of online casino games.
  2. 2017 Acquired by Kindred Group for £176 million, expanding its presence in the online gaming market.
  3. 2024 Integrated award-winning titles from Peter & Sons, enhancing its gaming portfolio.

Products and services

32Red’s portfolio spans a full sportsbook, a comprehensive casino offering and extra Live Casino and Poker Rooms. Its sportsbook covers top football leagues and global tournaments, while the casino hosts hundreds of slots and table games from leading providers. This range ensures broad market coverage and appeals to both sports fans and table game enthusiasts.

Sportsbook

Notable features

  • Extra Place Races
  • Live Betting
  • Odds Boosts
  • Responsible Gambling Tools
  • Same Race Multis

Sports available

  • American Football
  • Australian Rules Football
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • ESports
  • Floorball
  • Football (Soccer)
  • Futsal
  • Gaelic Games
  • Golf
  • Greyhound Racing
  • Handball
  • Horse Racing
  • Ice Hockey
  • Lacrosse
  • MMA
  • Motor Sports
  • Netball
  • Rugby (League & Union)
  • Snooker
  • Squash
  • Table Tennis
  • Tennis
  • UFC
  • Volleyball
  • Water Polo
  • Winter Sports

Casino

Game types

  • Blackjack
  • Live Dealer Games
  • Poker.
  • Roulette
  • Slots

Software providers

Blueprint Gaming, ELK Studios, Evolution, IGT, more, NetEnt, Over 100 Providers, Play'n GO, Playtech, Playzido, Pragmatic Play, Relax Gaming, Yggdrasil

Other products

  • Bingo
  • Slingo

Technology platform

Available on iOS, Android and mobile web, 32Red’s platform delivers seamless cross device access. The apps support live streaming of major sporting events, in app casino play with real time updates and one click deposits and withdrawals for swift account management. Behind the scenes, robust infrastructure keeps connections smooth and data secured at every step.

32Red platform availability

Android, iOS, Web

iOS app

Rating
4.7
Version
5.45.2
Last updated
12/07/2026

Android app

Rating
4.1 (954 reviews)
Version
6.24.0
Last updated
12/07/2026

Market position

32Red stands out with around the clock customer support and industry leading payout rates, backed by an award winning loyalty club that keeps players coming back. This mix of high value rewards and dependable service has cemented its strong position in the competitive UK market and driven growth across Europe.

Unique selling points

  1. Over 4000 casino games available.
  2. Slots from over 100 different providers

Customer programs

32Red’s acquisition strategy kicks off with a welcome bonus of up to £100 and keeps engagement high through daily free spins. The refer a friend rewards scheme fuels organic growth by thanking existing players for each new sign up. Combined with targeted email and social media promotions, these tactics effectively attract and retain a loyal user base.

Loyalty programme

Red Ruby Rewards loyalty program with exclusive benefits and rewards.

Frequently asked questions

How long do withdrawals take on 32Red, and are any charges involved?

E-wallets like PayPal, Skrill, and Neteller process within 24 hours. Debit cards take 1-5 days, and bank transfers take 1-3 business days. No charges apply except bank transfers under £100 incur a £5 fee.

Is 32Red fully licensed and regulated in the UK?

Yes, 32Red holds licenses from both the UK Gambling Commission (licence number 39430) and the Gibraltar Gambling Commission. The casino is also eCOGRA certified for fair gaming and player protection.

What deposit methods can you use on 32Red?

32Red accepts Visa Debit, MasterCard Debit, PayPal, Skrill, Neteller, EcoPayz, PaysafeCard, and Apple Pay. All deposits are instant with a minimum of £10. Credit cards are not accepted due to UK Gambling Commission regulations.