“By Players, For Players.”
Since its inception in 1999, Unibet has emerged as a formidable player in the online betting arena, providing a comprehensive sportsbook complemented by live streaming and in-play betting features. Its dedication to user experience and a broad spectrum of betting options caters to a diverse clientele seeking dynamic wagering opportunities.
Written by Daniel Simpson
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Unibet is owned by Kindred Group plc, a public company. It was founded in 1997 and is based in Valletta, Malta. Its licence number is 45322, which you can check on the UK Gambling Commission register. Kindred Group plc is in turn owned by FDJ UNITED, which is listed on Euronext Paris (EPA: FDJU).
Source: UK Gambling Commission register, checked 19 Oct 2026.
Unibet holds 1 UK Gambling Commission account with active remote licences covering bingo, casino, sports betting, virtual events and pool betting. Active
Payment methods named on Unibet's own UK pages. Where a page does not say whether a method works for deposits, the table leaves that out rather than guessing.
| Method | Type |
|---|---|
| Debit Card | Card |
| Instant Bank Transfer | Bank |
Checked 19 Oct 2026. Source: Unibet's payments page. Limits are in pounds and come from the operator's UK pages; "Not stated" means the page does not say. The deposit, withdrawal, deposit limits, withdrawal limits, speed, fee columns are left out because no method states them.
Unibet's own pages name United Kingdom as places it serves.
Checked 15 Oct 2026. Only what the operator's own pages state. A country in neither list is unknown, not available. Where you can use an account also depends on local law, so check before you deposit.
Unibet runs sportsbook, casino and poker. The sportsbook covers 35 sports. Casino games come from Evolution Gaming, Microgaming, more, Over 42 providers including NetEnt, Play'n GO, Pragmatic Play and Red Tiger Gaming. Available on Android, iOS, Web.
Store ratings and versions checked 26 Oct 2026 (App Store) and 26 Oct 2026 (Google Play).
Sportsbook features: Bet Assist, Bet Builder, Cash Out, Customisable Bets, Live Betting, Live Score Tracker, Live Streaming, Odds Boosts, Quick Links, Real Time Odds, Responsible Gambling Tools, Sticky Bet Slip.
Sports offered:
Casino: baccarat, bingo, blackjack, craps, game shows, instant win games, keno, live dealer games, poker, progressive jackpots, roulette, scratch cards, sic bo, slingo, slots, table games from Evolution Gaming, Microgaming, more, Over 42 providers including NetEnt, Play'n GO, Pragmatic Play and Red Tiger Gaming.
Other products: bingo, exchange games, financials, keno, lottery games, politics, slingo, virtual sports.
Unibet was founded by Anders Ström to share betting knowledge with like-minded fans.
Rebranded as Kindred Group Plc, reflecting its expanding multi-brand strategy.
Named official sportsbook partner of PFL Europe in the UK and France.
Seven-level loyalty programme with 34 steps, earning 1 point per 1p bet, offering up to 65% rakeback and exclusive rewards.
Yes. Platinum Gaming Limited (account 45322) holds an active remote licence from the UK Gambling Commission for bingo, casino, sports betting, virtual events and pool betting, checked against the register on 19 October 2026.
Unibet is based in Valletta, Malta. Its parent company is Kindred Group plc.
This page is a factual company profile, not a review or a recommendation, and it carries no affiliate links. Company facts come from the UK Gambling Commission register, the operator's own pages and company filings. 18+. Please gamble responsibly. BeGambleAware.org