William Hill Review

Written By:  Will Rosen
Last Updated:  Jul 23, 2023

William Hill

William Hill is not your ordinary sportsbook. It is a brand with an impressive heritage of 87 years in the sports betting industry. That makes William Hill one of the oldest and most renowned sports betting providers in the world. As of today, they have 1,414 retail betting shops located in 13 locally licensed countries. William Hill was even listed on the London Stock Exchange before Caesars Entertainment acquired it in 2021. .

However, it is their online presence that we want to talk about today.

Our in-depth review will focus on the William Hill website, its gambling products (sportsbook, online casino, poker room), bonuses, promotions, and overall user experience. If you are wondering whether William Hill is worth your time and money, you will find all your answers below. We have a lot of ground to cover, so without further ado, here is our thorough William Hill review.

William Hill Overview


Pros Cons
  • A wide range of betting markets and sports
  • User-friendly app
  • Great odds
  • A variety of banking methods
  • A lot of amazing features
  • Reliable and licensed
  • Rather weak promotions and bonus offers, especially compared to the competition
  • The desktop site’s layout can be disorienting for new users


The sports betting section is the core of William Hill and the website’s pride and joy. They cover all the major events, provide great odds, and offer some fantastic additional features like live betting or podcasts. The only problem we believe William Hill has to deal with is that their sportsbook page is a little cluttered, making it difficult to navigate for newcomers.

Besides that, they are one of the best online sportsbooks in the business, and they certainly stand out from the competition, especially when it comes to the range of sports and betting markets.

Sports to Bet on

William Hill offers sports bettors plenty of online betting opportunities. They cover all the popular sports and events, providing great odds and betting options. In other words, if you are a sports bettor looking for an amazing bookie, William Hill is a fantastic choice.

Let’s a look at some of the sports you can bet on:

As you can see, their sports events offer is impressive, providing you with a plethora of sports betting possibilities. You will not find William Hill boring, that is for sure.

Esports Betting

Aside from traditional sports, William Hill also allows its users to bet on virtual sports. It is a great thing to see, as not all online sportsbooks provide bettors with that opportunity. When it comes to esports, you can wager on:

The only downside is that there is no live betting option for esports yet. They also do not stream games. However, we think that they will soon update this section. For the time being, though, their range of betting opportunities and esports events is rather average.

Additional Features and Resources

The great thing about William Hill Sportsbook is that it has a load of additional features that make sports betting even more exciting. For instance, you can use some great tools and resources when placing bets to significantly improve your chances of winning.

Here’s a quick look at what William Hill offers bettors to improve their online sports betting experience:

Now, all these features are free, which is not so common among betting sites. What is more, you do not even have to have any money in your account or place bets to enjoy them. Their live streams are of high quality, podcasts are genuinely interesting, and they provide users with some great betting tips.

Online Casino

Although it is not the site’s primary section, William Hill Casino does not disappoint when it comes to its range of online casino games. In total, William Hill Casino offers over 200 slots, 37 card games, 37 table games, 70 jackpots, and 4 live dealer games. That is an impressive number, especially if you consider that their main focus is sports betting.

In fact, this is what separates William Hill from many other sportsbooks. You can clearly see that their online casino was not an afterthought. It is a fully-fledged feature, and you can have as much fun playing their casino games as you would have when betting on sports.

Table Games

William Hill provides players with all the popular table games. You can enjoy various variations of roulette, blackjack, baccarat, poker, etc. And while their overall number is not as extensive as in many other online casinos, William Hill focuses more on quality rather than quantity. They also have a great selection of live dealer games, including video poker or live blackjack.

Online Slots

If you like playing online slots, you will certainly find William Hill entertaining. The platform offers over 200 titles, including:

And sure, their offer might not look overly impressive compared to other online casinos. Still, considering William Hill is a sportsbook first and casino second, we think that offering over 200 slots is not a bad result at all.


The William Hill site has a separate section dedicated to poker. They offer all the popular game variations, including Texas Hold’em, Omaha, or Seven-Card Stud. They also organize several tournaments, and their poker rooms are always ready to take more players.

Their poker software is available for free, and you can download it on all devices and systems. And while you might have read many negative reviews online regarding William Hill’s poker room, we can assure you that most of them are not fair. We have played our fair share of poker games at William Hill, and we have enjoyed them all.


Although William Hill is not the first provider that comes to mind when talking about online bingo, their site has a separate section dedicated to it. And you know what? Their offer is really great! You can play both 75-ball and 90-ball bingo games, all with fantastic graphics and sound effects. In total,  the William Hill offers 18 games for you to enjoy.

Other Games

Besides online betting and casino, the William Hill website comes with a variety of arcade games, scratch cards, number games, or jackpots. Long story short, there is no way you will find William Hill boring. And since all those games are powered by the Playtech software, you can rest assured that they are all top quality.

User Experience

Both the William Hill sportsbook and online casino sections are easy to navigate and intuitive. All the games come with great graphics, and you should not find it difficult to find what you are looking for. However, if you are a new user, you might feel a bit overwhelmed with the abundance of information, betting options, and casino games. Still, in our opinion, the layout and performance are more than satisfactory, especially when it comes to their app.

Bonuses and Promotions

To put things lightly, William Hill is not the best gambling site regarding bonuses and promotions. And while for many players, it is not an important feature for an online betting site to have, in our opinion, great bonus offers can significantly improve the user experience, making the games even more enjoyable.

The first major difference we have noticed is that most of William Hill’s promotions are available for a limited time. Usually, betting and casino sites try to provide players with many amazing bonuses to attract them. William Hill takes a different approach. Of course, it does not mean they do not have any long-term bonus offers.

Also, there are different types of promotions for sports bettors and casino or poker players. We have listed our favourite ones below:

Betting Bonuses

First, let’s take a look at promotions William Hill has to offer to its betting users:

New User Bonus

William Hill does not offer a traditional welcome bonus. Instead, they have something called the “New User Bonus.” To claim it, you need to spend £10 on your initial wager. For that, William Hill offers £30 of free bets. That way, you can even get a 300% bonus on your first bet. To be eligible for this offer, you need to be, well, a new customer, obviously. The bet must also be placed on odds of 1.5 or higher.

4 Means More

4 Means More promotion allows players to get an extra 25% bonus on top of their winnings when betting on football. What is the catch? Teams have to score four or more goals, and your wager has to be one of the following types: match betting, match result, or both teams score, both teams to score. Also, not all games fall into this promotion. William Hill posts a weekly list of matches that are included in this offer.

Acca Five Insurance

Acca Five Insurance is probably our favourite promotion. To get it, you will need to pick five or more selections in your Acca bet. If you lose one but get right the other four, William Hill will refund your stake as a free bet. However, your selection has to be priced at 1/5 or higher. Live bets also do not qualify.

Enhanced Odds

Each day, William Hill releases various markets at an enhanced odds. They usually involve all the popular sports and events, so be sure to check it out to boost your chances of winning even more money.

Cash In My Bet Promotion

Cash In My Bet is a great offer for bettors who feel a game might turn against them. Using this promotion, you will be able to get a cash buyback value for a bet ticket before or during the event. Of course, you will not be able to recoup everything. Still, it is a great way to avoid losing all your money.

Casino Bonuses

Now that we have covered all the online and mobile betting bonuses, it is time to review the casino promotions:

Weekly 10,000 Roulette Prize

Only live casino players can take advantage of this offer. To be eligible for it, play on any live roulette table and place a £2 straight-up bet on any number. If it drops 3-5 times in a row, you will enter the chance to win a piece of the prize pool:

Poker Deposit Bonus

Using this bonus, you will be able to get even up to £1,200. Here is how it works:


With this bonus, you will be able to get £50 for every friend you bring to William Hill Casino. However, to receive it, your friend cannot merely visit the site. They have to make a deposit as well.

Other Bonuses

Aside from the casino and betting bonuses, you can also benefit from other William Hill promotions. For instance, if you want to play bingo, there is a special bingo bonus for new users. The same goes when playing scratch cards, where you can get free spins.

Withdrawal and Deposit Methods

William Hill offers its customers a plethora of deposit and withdrawal options. Speaking from our experience, not many gambling sites can match William Hill’s in that field. That makes their site one of the most convenient to use, as online bettors can rest assured all their financial transactions will always be smooth.

The best thing is, though, there are just as many deposit options available as there are withdrawals, and there are no fees involved. Moreover, you can use the same methods for both, which is incredibly convenient.

Let’s take a look at the top ten banking options you can choose from:

Method Transaction Time Max Amount
MasterCard Instant £99,000
Visa Instant £99,000
Electron Instant £99,000
Maestro Instant £99,000
Bank Transfer 3-5 days £10,000
Skrill Instant £88,000
Check 2-10 days £100,000
PayPal Instant £5,500
Neteller Instant £100,000
CashDirect Instant £5,000


The number of banking options can also be limited because of your location. Speaking from our experience, it is always best to read T&Cs to ensure the method you want to use is available in your country.

Customer Support

When it comes to customer service, you can contact William Hill via phone, email, or 24/7 live chat. Their support is available in numerous languages, so you should not have any problem explaining your potential problem no matter where you are from.

As we have found out, the most effective way to communicate with William Hill is through live chat. It is a great feature, and you will be able to get all your answers quickly. Usually, they do not take longer than a few hours to respond. However, keep in mind that there are millions of users visiting their site every day, and it sometimes takes longer for them to respond.

Also, you can always check their FAQ section. We think it is pretty comprehensive and covers most of the potential issues users might face. All in all, William Hill’s customer support is reliable, and you should not face many obstacles when trying to contact them.


As mentioned before, William Hill is one of the oldest and most renowned bookies in the world. And while their online sportsbook and casino have been around only since 2012, they have created it using the same high-end standards William Hill is known for.

The site is licensed in the UK and Gibraltar, so you can be sure it follows all gambling laws. What is more, William Hill works only with reliable gaming providers, such as Playtech, Evolution Gaming and NetEnt. Besides that, the site uses state-of-the-art security solutions, including 128-bit SSL encryption. All that ensures total security and data protection.

William Hill App Review

We have fantastic news for mobile bettors and casino players. William Hill is available in the form of an app. What is more, you can choose whether you want to download William Hill’s casino, poker, or betting app. They are all available for Android and iOS devices, and you can download them from official app stores.

The best thing about William Hill mobile apps is that they are all consistent. All use similar layouts, making them incredibly easy to navigate and user-friendly. The performance is also top-notch, and we have rarely experienced any problems when using them.

The only problem is that they do not have an all-in-one app. And while we do not find it overly inconvenient, we understand that some users may not like it. If that is the case with you, their official website is mobile-friendly.


As you can see, William Hill is definitely the site you can trust. Whether you want to use William Hill’s sportsbook, enjoy online casino games, or play poker, this gambling site has got you covered. William Hill covers all the sports events and has all the popular casino games variations. Combine it with great user experience, fast and informative customer service, a wide variety of banking options, and second to none security, and you will get one of the best online gambling platforms in the industry.

The only thing we have to complain about is their offer of bonuses and promotions. In short, it is not impressive, especially when you compare it with the competition. It does not disrupt the overall experience, though.

To sum it all up then, William Hill is a great platform, and you will not be disappointed giving it a try. Visit William Hill today, and see for yourself!


Should I download the William Hill app?

We highly recommend downloading one of William Hill’s apps. Sure, you can access their services via their website, but the mobile app offers a much-improved experience – at least from our point of view. You can choose between:

You can even try the William Hill Plus Card.

Can I play at William Hill in the United States?

It depends on the state. William Hill online is currently available in:

Is it safe to gamble at William Hill?

Yes. As we have already covered, William Hill has all the necessary licenses and uses cutting-edge cybersecurity solutions. Also, their customer support is excellent, and you can be sure they will be able to help you with any issue you might have encountered.

How can I be sure your William Hill review is reliable?

All sites and apps we recommend have to go through an in-depth analysis. We check all their features personally to provide our users with only the best information possible. Every casino and betting app we review has to:

If we see a site or mobile app that does not meet these requirements, we do not recommend it to our users. It is as simple as that.

How to download William Hill apps?

All the William Hill apps are available on the Google Play Store and iTunes. For more information, visit our William Hill Casino review, where we walk you through how to download it. Read it, and implement the same rules to their betting and poker app.