Bet365 Business Profile
"The World's Favourite Online Sports Betting Company."
Bet365 is a British online gambling company offering sports betting, online casino, poker, and bingo. Founded in 2000 by Denise Coates, it has grown to become one of the world's leading online betting brands, known for its innovative features and extensive market offerings.
Please note: While we do promote Bet365 as an affiliate in other parts of BettingApps.org, this page isn't an advertisement but purely an informative profile of the brand
Company Overview
Bet365 commands a substantial share of the UK’s online sports betting market and stands among the most downloaded gambling apps globally. Its live streaming and in play features have made it a go-to destination for customers across Europe, Asia and Australasia.
Company Information
Company Type:
Private
Parent Company:
Bet365 Group Limited
Regulatory Authority:
Licensed and regulated by the UK Gambling Commission.
License Number:
55148
Corporate History
Launched in 2000 under Denise Coates’s leadership in Stoke-on-Trent, Bet365 quickly expanded its online sports offering. In 2012, they launched their first app, and by 2013 had over 10 million customers across the brand. During this, they continued to grow into different countries, creating new country-specific websites and opening new offices.
Office Locations: Stoke-on-Trent (UK), Manchester (UK), Darwin (Australia), Sydney (Australia), Sliema (Malta), New Jeysey (USA), Sofia (Bulgaria), Gibraltar, Bogata, (Columbia).
Key Milestones
2000
Bet365 was founded by Denise Coates in Stoke-on-Trent.
2024
Bet365 reported a pre-tax profit of £596.3 million and revenues of £3.7 billion.
2025
Bet365 announced its exit from the Chinese market to focus on more sustainable regions.
Products & Services
Its product suite begins with a feature-rich sportsbook and extends to a full-scale online casino alongside Bingo, Virtual Sports and Financials. The platform delivers live odds and high-definition streaming across more than 40 sports, while customers switch seamlessly between casino games and betting markets within a single account.
Sportsbook
Notable Features
Sports Available
American Football
Athletics
Australian Rules Football
Badminton
Baseball
Basketball
Beach Volleyball
Bowls
Boxing
Cricket
Cycling
Darts
ESports
Floorball
Football (Soccer)
Futsal
Gaelic Games
Golf
Greyhound Racing
Handball
Horse Racing
Ice Hockey
Lacrosse
MMA / UFC
Motor Sports
Netball
Olympic Sports
Pool
Rugby (League & Union)
Snooker
Softball
Squash
Surfing
Table Tennis
Tennis
Trotting
Volleyball
Water Polo
Winter Sports
Casino
Game Types
Software Providers
Playtech, Microgaming, NetEnt.
Other Products
Key App Features
- Live Match Alerts with push notifications.
- Personalised dashboard and favourite markets.
- Fast Bet placement with Touch ID/Face ID login.
Technology Platform
Bet365’s platform is accessible on Web, iOS and Android, reflecting its commitment to omnichannel availability. Its mobile apps support live match alerts with push notifications, a personalised dashboard for favourite markets and rapid bet placement using Touch ID or Face ID. These features help minimise latency in in play betting and streamline account management for high frequency customers.
Bet365 Platform Availability
iOS, Android, Web
iOS App
Version:
8.319.0
Last Updated:
24/04/2025
Android App
Version:
8.0.2.569-row
Last Updated:
25/04/2025
Downloads:
5M+ Downloads
Market Position
Having pioneered in play betting, Bet365 continues to set the pace in live wagering with real time odds updates and on demand streaming. Its extensive live streaming offering covers hundreds of events every week, giving it an edge over operators with more limited broadcast rights. When combined with a mobile app full of customisable tools this technical lead underpins a strong share in the UK market and supports its expansion abroad.
Unique Selling Points
USP 1
Pioneered In-Play betting.
USP 2
Extensive live streaming options.
USP 3
User-friendly mobile app with comprehensive features.
Customer Programs
It attracts new customers with an Early Payout offer that settles selected bets prematurely and an Accumulator Bonus that adds value to multi-leg wagers. A Price Promise assures the best available odds on key events, ensuring users need not shop around. Retention is driven by tailored free bet awards and periodic enhanced odds campaigns delivered via push notifications and email.
Current Promotions
Promo 1
Early Payout Offer.
Promo 2
Accumulator Bonus.
Promo 3
Price Promise.
Loyalty Program
Offers a VIP program with exclusive promotions and bonuses.
Frequently Asked Questions
Withdrawal times vary by method: debit cards take 1-5 days, bank transfers 2-5 days, PayPal typically 24 hours. Most withdrawal methods have no fees charged by Bet365, with minimum withdrawals from £10.
Bet365 is a private company owned by the Coates family. Denise Coates holds the majority shareholding with 50.1%, her brother John serves as joint chief executive, and their father Peter is chairman.
Bet365 offers 24/7 customer support accessible through their mobile app and website, with support available via email at support-eng@customerservices365.com for technical issues and general enquiries.