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About us

About BettingApps.org

Independent reviews and guides for UK betting apps since 2015. We're a small Greater Manchester team that researches, uses and rates the apps, so you can choose with more confidence.

  • 2015reviewing betting apps since
  • 89betting brands tracked
  • 124countries our readers come from
Who runs BettingApps.org

Meet the founder

Daniel Simpson

Daniel Simpson

Founder and editor

I started BettingApps.org in 2015 because too many betting app reviews read as if they had been written from the App Store listing. I wanted reviews from people who actually use the apps.

I have spent more than 15 years in SEO and digital marketing: as an SEO specialist for Expedia across Australia and New Zealand, a business analyst with Google, an in-house SEO manager for a global consumer brand and, since 2018, running my own digital marketing agency. That background is why we care about how pages are researched and checked, not just how they read.

On the betting side, I built and ran a football accumulator website with my own team form trackers, head-to-head tools and a value-betting model. I have been to the Cheltenham Festival and Las Vegas, and to industry events including iGB London, iGB Berlin, Pubcon Las Vegas and the SiGMA Asia Summit. I am a member of the Gambling Portal Webmasters Association.

  • 15+ years in SEO and digital marketing
  • Expedia and Google
  • Built football betting tools
  • iGB, Pubcon and SiGMA events
  • Member of the GPWA since 2020
  • Based in Greater Manchester
Daniel's author page LinkedIn X
Editorial team

The people behind the reviews

Our editorial team covers different parts of the market, with every review checked against the same method.

How we review

How we review betting apps

The short version. The full method, with our scoring criteria, is on how we review.

  1. Research

    We check the operator, its UK Gambling Commission licence and what the app offers before we start.

  2. Use the app

    We download it, open an account, deposit, bet and withdraw, and note what works and what gets in the way.

  3. Score it

    Every app is rated on the same five criteria, so scores can be compared across brands.

  4. Keep it current

    We re-check reviews when apps, offers or payment options change, and correct anything that is out of date.

How we make money

BettingApps.org is free to read. Some operators pay us a commission when readers sign up through our links. We aim to keep that separate from our reviews: scores come from our criteria, and we try to cover each app's drawbacks as well as its strengths.

Editorial policy · Affiliate disclaimer

Supporting safer gambling

We focus on apps licensed by the UK Gambling Commission, and our content is for over-18s. We try to avoid pressure or "sure thing" language, and we publish guides to deposit limits, time-outs and self-exclusion.

Our readers

Who reads BettingApps.org

We mainly cover the UK and apps licensed by the UK Gambling Commission, but our guides are read around the world: readers have found us from 124 countries.

Countries our readers come fromTanzania: Occasional readersCanada: Top readershipUnited States: Top readershipKazakhstan: Occasional readersPapua New Guinea: Occasional readersIndonesia: Occasional readersArgentina: Occasional readersSomalia: Occasional readersKenya: Regular readersDominican Republic: Occasional readersRussia: Occasional readersBahamas: Occasional readersNorway: Occasional readersGreenland: Occasional readersSouth Africa: Regular readersMexico: Occasional readersBrazil: Regular readersBolivia: Occasional readersPeru: Occasional readersPanama: Occasional readersCosta Rica: Occasional readersGuatemala: Regular readersVenezuela: Occasional readersFrance: Occasional readersEcuador: Occasional readersJamaica: Occasional readersZimbabwe: Regular readersBotswana: Occasional readersSenegal: Occasional readersMali: Occasional readersNigeria: Regular readersCameroon: Regular readersGhana: Occasional readersCôte d'Ivoire: Occasional readersLiberia: Occasional readersSierra Leone: Occasional readersBurkina Faso: Occasional readersCentral African Republic: Occasional readersZambia: Occasional readersMalawi: Occasional readersMadagascar: Occasional readersTunisia: Occasional readersAlgeria: Occasional readersJordan: Occasional readersUnited Arab Emirates: Occasional readersCambodia: Occasional readersThailand: Regular readersLaos: Occasional readersMyanmar: Occasional readersVietnam: Regular readersSouth Korea: Regular readersMongolia: Occasional readersIndia: Top readershipBangladesh: Regular readersNepal: Occasional readersPakistan: Regular readersIran: Occasional readersArmenia: Occasional readersSweden: Regular readersBelarus: Occasional readersUkraine: Regular readersPoland: Occasional readersAustria: Occasional readersHungary: Occasional readersMoldova: Occasional readersRomania: Occasional readersLithuania: Occasional readersLatvia: Occasional readersEstonia: Occasional readersGermany: Regular readersBulgaria: Occasional readersGreece: Regular readersTürkiye: Occasional readersAlbania: Occasional readersCroatia: Regular readersSwitzerland: Occasional readersLuxembourg: Occasional readersBelgium: Regular readersNetherlands: Regular readersPortugal: Regular readersSpain: Regular readersIreland: Regular readersNew Zealand: Occasional readersAustralia: Top readershipSri Lanka: Occasional readersChina: Occasional readersTaiwan: Regular readersItaly: Regular readersDenmark: Occasional readersUnited Kingdom: Home marketIceland: Occasional readersAzerbaijan: Occasional readersGeorgia: Occasional readersPhilippines: Regular readersMalaysia: Occasional readersSlovenia: Regular readersFinland: Regular readersSlovakia: Occasional readersCzechia: Regular readersJapan: Occasional readersSaudi Arabia: Occasional readersCyprus: Regular readersCyprus: Regular readersMorocco: Occasional readersEgypt: Regular readersEthiopia: Regular readersSomalia: Occasional readersUganda: Regular readersBosnia and Herzegovina: Occasional readersNorth Macedonia: Occasional readersSerbia: Occasional readersMontenegro: Occasional readersKosovo: Occasional readersSouth Sudan: Occasional readersMauritius: Occasional readersSingapore: Regular readersMalta: Regular readersBarbados: Occasional readersIsle of Man: Occasional readersGuernsey: Occasional readersHong Kong: Occasional readersGibraltar: Occasional readersBermuda: Occasional readersSaint Kitts and Nevis: Occasional readersAntigua and Barbuda: Occasional readersGuadeloupe: Occasional readersUK · home

Hover over or tap a country to see where it ranks for readership.

  • Home market (UK)
  • Top readership
  • Regular readers
  • Occasional readers
  • Where we are based
See the countries as a list
Home marketUnited Kingdom
Top readershipUnited States, India, Canada, Australia
Regular readersBrazil, Malta, Pakistan, Portugal, Bangladesh, Nigeria, Uganda, Cameroon, Germany, Egypt, Spain, Ethiopia, Guatemala, Italy, South Korea, Sweden, Thailand, Taiwan, South Africa, Cyprus, Philippines, Singapore, Ireland, Kenya, Netherlands, Greece, Finland, Croatia, Slovenia, Czechia, Belgium, Zimbabwe, Ukraine, Vietnam
Occasional readersAlbania, Algeria, Antigua and Barbuda, Argentina, Armenia, Austria, Azerbaijan, Bahamas, Barbados, Belarus, Bermuda, Bolivia, Bosnia and Herzegovina, Botswana, Bulgaria, Burkina Faso, Cambodia, Central African Republic, China, Costa Rica, Côte d'Ivoire, Denmark, Dominican Republic, Ecuador, Estonia, France, Georgia, Ghana, Gibraltar, Greenland, Guadeloupe, Guernsey, Hong Kong, Hungary, Iceland, Indonesia, Iran, Isle of Man, Jamaica, Japan, Jordan, Kazakhstan, Kosovo, Laos, Latvia, Liberia, Lithuania, Luxembourg, Madagascar, Malawi, Malaysia, Mali, Mauritius, Mexico, Moldova, Mongolia, Montenegro, Morocco, Myanmar, Nepal, New Zealand, North Macedonia, Norway, Panama, Papua New Guinea, Peru, Poland, Romania, Russia, Saint Kitts and Nevis, Saudi Arabia, Senegal, Serbia, Sierra Leone, Slovakia, Somalia, South Sudan, Sri Lanka, Switzerland, Tanzania, Tunisia, Türkiye, United Arab Emirates, Venezuela, Zambia
Our story

How BettingApps.org has grown

  1. 2015

    BettingApps.org launches

    First guides around downloading and installing apps, app reviews (bet365, William Hill, Paddy Power and more) go live.

  2. 2021

    Betting guides library

    We start explaining bet types and markets, beginning with the Yankee. 22 guides that year.

  3. 2022

    A new app review format

    In-depth app reviews built around what matters on a phone, starting with 888sport.

  4. 2023

    Our biggest shift in content focus

    34 new guides and news pieces, and the start of our industry insights.

  5. 2026

    Methodology, data and predictions

    An overhaul of our review methodology, the Manager Pressure Index launches, and we cover the World Cup with 104 fixture previews and a published prediction record.

  6. 2026

    Company profiles and a new site

    App data for the brands we track, company profiles covering who owns those 93 betting brands, and a redesigned BettingApps.org.

Featured in

Where we've been featured

  • Geek Insider
  • The 4th Official
  • App Picker
FAQ

Questions about BettingApps.org

Who runs BettingApps.org?

BettingApps.org is run by founder and editor Daniel Simpson, with a small editorial team. You can read about each of us above and on our author pages.

How do you make money?

The site is free to read. Some operators pay us a commission when readers sign up through our links. We aim to keep that separate from our reviews and ratings.

Do bookmakers pay for reviews or better ratings?

No. Scores come from our review criteria, and we try to include the drawbacks as well as the positives for every app we cover.

How do you choose which apps to review?

We focus on apps licensed by the UK Gambling Commission, starting with the ones UK readers search for and use most.

How can I report a mistake?

Tell us through our contact page. We check every report and update the page if something is wrong.

Want to get in touch? Use our contact page, or find us on X and LinkedIn.