About Us

Responsible Gambling

We understand the importance of promoting responsible gambling. That’s why even though we operate as an affiliate our betting guides are created to educate bettors, to make more informed decisions when using betting apps. We also created a range of how-to guides, and are working on a hub of articles about how to close, limit, and use the self-exclusion feature to protect players from problem gambling.

Licensed and Verified Companies

We think safety is important, so we take care in selecting the right online bookmakers for UK players. We work with companies whose reputation and licensing are verified, for a safe and secure gambling environment. Our team also checks the bookmakers we work with are adequately regulated.

Our Ursers

While our primary focus is on the UK, the gambling industry and our users are global thanks to the news and insights we cover. Over the years, this has meant us interacting with users from all around the world. Sadly, we don’t have the data going back to when we started, but this is a look at visits to our site from just the last two years.

With a reach extending to well over 100 countries, we’re committed to covering the topics our users are most interested in, which is driving our growth. While the UK market remains our core focus, the rapid expansion of the global gambling industry means we’re constantly discovering new areas to cover, often faster than we can write about them.

We Write the Reviews

Our team has spent countless hours researching, testing and reviewing the best gambling apps on the market. We used what we learned from playing around with these apps to provide as much information as possible for each betting provider. This comes in the form of us selecting our standout features, commentary on the design, usability and more.